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JOICO

Colorful Anti-Fade Shampoo

$10.99
Comparable value $23.00,
You save 52%

This anti-fade shampoo is made to help color-treated hair stay vibrant longer with every wash. The 10.1 fl. oz. size is easy to keep in your daily routine at home or pack for travel.

Its color-protecting formula helps maintain long-lasting vibrancy and tonal integrity while leaving hair looking smooth and shiny. UV protection adds another layer of defense to help preserve your color between salon visits.

  • Anti-fade formula: Helps protect color-treated hair so your shade stays fresh and vibrant longer.
  • Color vibrancy support: Designed for long-lasting color vibrancy, helping maintain the look of freshly colored hair.
  • Tonal integrity: Helps preserve the richness and balance of your color so it looks more true over time.
  • Smoothing benefits: Leaves hair feeling smoother for a more polished, healthy-looking finish.
  • Shine-enhancing results: Helps boost shine so hair looks glossy and full of life after cleansing.
  • UV protection: Helps defend hair against sun-related fading for longer-lasting color payoff.
  • SmartRelease technology: Adds targeted care to your routine for a more supported cleanse.
  • 300 ml size: The 10.1 fl. oz. bottle gives you a practical everyday supply for regular use.

A color-care staple like this makes it easier to hold onto that just-done look a little longer. It is a simple switch that helps keep your hair looking bright, smooth, and salon-fresh.

Style: 030-3098-0488-00

Web ID: PB00091430645

  • Made in U.S.A.

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